Nikon took its cue from the fact that each of us wants to be a celebrity to launch its new D700 model in Korea. In a subway station in Seoul retroillumintato have installed a billboard depicting a bunch of paparazzi are ready to take pictures of the star turn. Celebrities in this case were passers-by, that can trigger a flood of flash as they were caught the photocell placed at the beginning of the billboard itself.
One idea is also simple to implement but surely lighting effects.
Via http://www.thecoolhunter.net/
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